Integrating customer preferences into green design and manufacturing

Deborah L Thurston, William F. Hoffman

Research output: Contribution to journalArticlepeer-review


Customer preferences drive the design process. However, it is extremely difficult to accurately assess the customer's actual willingness to pay for environmental protection. This paper first briefly reviews methods for assessing customer preferences, then presents a decision model for use by design engineers in which customer preferences can be reflected in weighting factors assigned by the design engineer.

Original languageEnglish (US)
Pages (from-to)209-214
Number of pages6
JournalIEEE International Symposium on Electronics and the Environment
StatePublished - 1999

ASJC Scopus subject areas

  • Electrical and Electronic Engineering
  • Environmental Engineering


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