Institutional Theory Approaches

John C. Lammers; Mattea A. Garcia

doi:10.1002/9781118955567.wbieoc113

Institutional Theory Approaches

John C. Lammers, Mattea A. Garcia

Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Institutional theory seeks to explain organizational communication in terms of shared pre‐existing rules, beliefs, and norms in the external environment of organizations. While its sociological origins rest on the concepts of legitimacy, rational myths, and isomorphic forces in organizational fields, communicative institutionalism emphasizes forms of discourse, such as rhetoric, framing, messages, vocabularies, tropes, narratives, slogans, metaphors, idioms, and selective grammatical styles to show how communication has the force to alter cognition and thus social institutions.

Original language	English (US)
Title of host publication	The International Encyclopedia of Organizational Communication
Editors	Craig R. Scott, James R. Barker, Timothy Kuhn, Joann Keyton, Paaige K. Turner, Laurie K. Lewis
Publisher	John Wiley & Sons, Inc.
Pages	1-10
ISBN (Electronic)	9781118955567
ISBN (Print)	9781118955604
DOIs	https://doi.org/10.1002/9781118955567.wbieoc113
State	Published - Mar 8 2017

Keywords

institution
institutional theory
organizational communication
organizational theory
professions

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10.1002/9781118955567.wbieoc113

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