Innovation as a Framework for Adopting Web 2.0 Approaches. Marketing Libraries in a Web 2.0 World

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish (US)
Title of host publicationProceedings of the 2010 Satellite Preconference of the Mangement and Marketing Section of the International Federation of Library Associations and Organizations
EditorsDinesh Gupta, Rejean Savard
Place of PublicationBerlin
PublisherDe Gruyter
StatePublished - 2011

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