Innovation as a Framework for Adopting Web 2.0 Approaches. Marketing Libraries in a Web 2.0 World

Lisa Janicke Hinchliffe; Rudy Leon

Innovation as a Framework for Adopting Web 2.0 Approaches. Marketing Libraries in a Web 2.0 World

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English (US)
Title of host publication	Proceedings of the 2010 Satellite Preconference of the Mangement and Marketing Section of the International Federation of Library Associations and Organizations
Editors	Dinesh Gupta, Rejean Savard
Place of Publication	Berlin
Publisher	De Gruyter
Pages	57-65
State	Published - 2011

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Innovation as a Framework for Adopting Web 2.0 Approaches. Marketing Libraries in a Web 2.0 World. / Hinchliffe, Lisa Janicke; Leon, Rudy.
Proceedings of the 2010 Satellite Preconference of the Mangement and Marketing Section of the International Federation of Library Associations and Organizations. ed. / Dinesh Gupta; Rejean Savard. Berlin: De Gruyter, 2011. p. 57-65.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Hinchliffe, Lisa Janicke ; Leon, Rudy. / Innovation as a Framework for Adopting Web 2.0 Approaches. Marketing Libraries in a Web 2.0 World. Proceedings of the 2010 Satellite Preconference of the Mangement and Marketing Section of the International Federation of Library Associations and Organizations. editor / Dinesh Gupta ; Rejean Savard. Berlin : De Gruyter, 2011. pp. 57-65

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