Ingredients of the design process: Going through emotional passage

Cliff Shin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Conventional design processes have been successful the past decades. As our society becomes faster and more complicated, so customers' needs are becoming more complex. Discovering insights about those customers has been challengers because consumers want products that are more than just pretty objects. This paper will present a design research method, "Emotional Passage" as a way to access customers' real emotions and thoughts. The Emotional passage process for design consists of pain diagnosing, metaphor elicitation, proper questioning, and face studying. The paper will explore each component and discuss the reasons behind each component. The paper will illustrate how important emotions are in the design. Also, this paper will present how to implement each component to the different stages in real projects or the classrooms.

Original languageEnglish (US)
Title of host publicationICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
Pages97-106
Number of pages10
StatePublished - Dec 1 2011
Event18th International Conference on Engineering Design, ICED 11 - Copenhagen, Denmark
Duration: Aug 15 2011Aug 18 2011

Publication series

NameICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
Volume7

Other

Other18th International Conference on Engineering Design, ICED 11
Country/TerritoryDenmark
CityCopenhagen
Period8/15/118/18/11

Keywords

  • Consumers' mind
  • Design Process
  • Emotional Passage
  • Face Reading
  • Human Behavior
  • Metaphor Elicitation
  • Pain diagnosis

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering

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