TY - GEN
T1 - Ingredients of the design process
T2 - 18th International Conference on Engineering Design, ICED 11
AU - Shin, Cliff
PY - 2011
Y1 - 2011
N2 - Conventional design processes have been successful the past decades. As our society becomes faster and more complicated, so customers' needs are becoming more complex. Discovering insights about those customers has been challengers because consumers want products that are more than just pretty objects. This paper will present a design research method, "Emotional Passage" as a way to access customers' real emotions and thoughts. The Emotional passage process for design consists of pain diagnosing, metaphor elicitation, proper questioning, and face studying. The paper will explore each component and discuss the reasons behind each component. The paper will illustrate how important emotions are in the design. Also, this paper will present how to implement each component to the different stages in real projects or the classrooms.
AB - Conventional design processes have been successful the past decades. As our society becomes faster and more complicated, so customers' needs are becoming more complex. Discovering insights about those customers has been challengers because consumers want products that are more than just pretty objects. This paper will present a design research method, "Emotional Passage" as a way to access customers' real emotions and thoughts. The Emotional passage process for design consists of pain diagnosing, metaphor elicitation, proper questioning, and face studying. The paper will explore each component and discuss the reasons behind each component. The paper will illustrate how important emotions are in the design. Also, this paper will present how to implement each component to the different stages in real projects or the classrooms.
KW - Consumers' mind
KW - Design Process
KW - Emotional Passage
KW - Face Reading
KW - Human Behavior
KW - Metaphor Elicitation
KW - Pain diagnosis
UR - http://www.scopus.com/inward/record.url?scp=84858825002&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84858825002&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84858825002
SN - 9781904670278
T3 - ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
SP - 97
EP - 106
BT - ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design
Y2 - 15 August 2011 through 18 August 2011
ER -