Informational campaign effects of the Nutrition Labeling and Education Act (NLEA) of 1990 on diet

Jebaraj Asirvatham, Paul E. McNamara, Kathy Baylis

Research output: Contribution to journalArticle

Abstract

This study examines consumer response to a mass-media educational campaign undertaken as part of the Nutrition Labeling and Education Act (NLEA) of 1990, employing media content analysis. Time and spatial variation in the nutrition-label information dissemination in the newspaper media were modeled in a difference-in-difference framework. The goal, however, is not to assess newspaper as a source, but to understand the impact of how nutrition information is portrayed. We find limited impact of the media informational campaign. Articles that portrayed Nutrition Facts Labels in a positive way decreased sugars intake from labeled foods. Interestingly, articles that portrayed Nutrition Facts Labels negatively had more impact on unlabeled foods. The findings give insights into communication of nutrition information to the public.

Original languageEnglish (US)
Article number1327684
JournalCogent Social Sciences
Volume3
Issue number1
DOIs
StatePublished - Jan 1 2017

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nutrition
campaign
act
education
newspaper
food
media analysis
mass media
content analysis
communication

Keywords

  • NLEA
  • Nutrition Labeling and Education Act
  • mass media
  • newspaper
  • nutrition
  • nutrition education
  • nutrition information

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Informational campaign effects of the Nutrition Labeling and Education Act (NLEA) of 1990 on diet. / Asirvatham, Jebaraj; McNamara, Paul E.; Baylis, Kathy.

In: Cogent Social Sciences, Vol. 3, No. 1, 1327684, 01.01.2017.

Research output: Contribution to journalArticle

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