TY - GEN
T1 - Information dissemination in virtual communities as challenge to real world companies
AU - Lueg, Christopher
PY - 2001
Y1 - 2001
N2 - The event of the Internet and its web-related services in particular has enabled business-related online communities (also referred to as communities of commerce) that are centered around companies and their web sites. Creating and nurturing such online communities is expected to be a key element in gaining and sustaining customer loyalty in the age of 'empowered fruit flies'. However, apart from such explicitly business-friendly communities, the Internet has also enabled a variety of business-independent online communities which may disseminate at the speed of light information about companies, their products, their bright sides, and their dark spots. The effectiveness of information sharing observed in a particular online community indicates that the Internet has enabled a variety of novel ways to affect companies, their reputations, and their businesses. A look at the relevant literature suggests that traditional security management is not yet prepared to cope with these new challenges.
AB - The event of the Internet and its web-related services in particular has enabled business-related online communities (also referred to as communities of commerce) that are centered around companies and their web sites. Creating and nurturing such online communities is expected to be a key element in gaining and sustaining customer loyalty in the age of 'empowered fruit flies'. However, apart from such explicitly business-friendly communities, the Internet has also enabled a variety of business-independent online communities which may disseminate at the speed of light information about companies, their products, their bright sides, and their dark spots. The effectiveness of information sharing observed in a particular online community indicates that the Internet has enabled a variety of novel ways to affect companies, their reputations, and their businesses. A look at the relevant literature suggests that traditional security management is not yet prepared to cope with these new challenges.
UR - http://www.scopus.com/inward/record.url?scp=33645471438&partnerID=8YFLogxK
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U2 - 10.1007/0-306-47009-8_18
DO - 10.1007/0-306-47009-8_18
M3 - Conference contribution
AN - SCOPUS:33645471438
SN - 0792375297
SN - 9780792375296
T3 - IFIP Advances in Information and Communication Technology
SP - 261
EP - 270
BT - Towards the E-Society
PB - Springer
T2 - 1st IFIP Conference on E-Commerce, E-Business, E-Government, I3E 2001
Y2 - 3 October 2001 through 5 October 2001
ER -