Information competition and vividness effects in on-line judgments

Marie G. Wilson, Gregory B. Northcraft, Margaret A. Neale

Research output: Contribution to journalArticlepeer-review


The paper examines the antecedents and consequences of vividness effects in an extremely consequential arena of judgment-jury decisions. Lawyers and student subjects participated in a simulated jury trial. The trial featured a civil suit and allowed examination of the impact of communication vividness in situations of low and high information competition. The vivid information in this study was perceived by subjects as evoking images, being striking (unusual) in imagery, and memorable, but not more emotion-arousing or concrete. Subjects' judgments were significantly biased in favor of the disputant using vivid information presentation.

Original languageEnglish (US)
Pages (from-to)132-139
Number of pages8
JournalOrganizational Behavior and Human Decision Processes
Issue number1
StatePublished - Aug 1989

ASJC Scopus subject areas

  • Applied Psychology
  • Organizational Behavior and Human Resource Management


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