The paper examines the antecedents and consequences of vividness effects in an extremely consequential arena of judgment-jury decisions. Lawyers and student subjects participated in a simulated jury trial. The trial featured a civil suit and allowed examination of the impact of communication vividness in situations of low and high information competition. The vivid information in this study was perceived by subjects as evoking images, being striking (unusual) in imagery, and memorable, but not more emotion-arousing or concrete. Subjects' judgments were significantly biased in favor of the disputant using vivid information presentation.
|Original language||English (US)|
|Number of pages||8|
|Journal||Organizational Behavior and Human Decision Processes|
|State||Published - Aug 1989|
ASJC Scopus subject areas
- Applied Psychology
- Organizational Behavior and Human Resource Management