Influential chief marketing officers and management revenue forecasts

David S. Koo, Dongyoung Lee

Research output: Contribution to journalArticlepeer-review


We examine the role of the chief marketing officer (CMO) in corporate voluntary disclosure of future revenues. Using a sample of S&P 1500 firms for the period from 2003 to 2011, we find that the presence of an influential CMO in top management is positively associated with the likelihood of a firm issuing a management revenue forecast. We also find that firms with an influential CMO provide more accurate revenue forecasts than other firms. These findings extend to long-window change analyses and are robust to the use of a propensity score matched-pair approach. Overall, the results are consistent with the notion that CMO influence in top management appears to play an important role in voluntary revenue disclosures.

Original languageEnglish (US)
Pages (from-to)253-281
Number of pages29
JournalAccounting Review
Issue number4
StatePublished - Jul 2018


  • Chief Marketing Officers
  • Informational Role Of Marketing Officers
  • Management Revenue Forecasts
  • Revenue Guidance
  • Voluntary Disclosure

ASJC Scopus subject areas

  • Accounting
  • Finance
  • Economics and Econometrics


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