Influences on purchase of irradiated foods were studied. Consumer studies indicate that counteracting negative information about irradiation can positively affect purchase decisions and that marketing efforts should focus on women. It was found that for a majority of informed consumers, the choice between products labeled irradiated or pasteurized was driven by the effectiveness of the technology rather than the term used.
|Original language||English (US)|
|Number of pages||4|
|Specialist publication||Food Technology|
|State||Published - Nov 2002|
ASJC Scopus subject areas
- Food Science
- Industrial and Manufacturing Engineering