Influences on purchase of irradiated foods

John Andrew Fox

Research output: Contribution to specialist publicationArticle


Influences on purchase of irradiated foods were studied. Consumer studies indicate that counteracting negative information about irradiation can positively affect purchase decisions and that marketing efforts should focus on women. It was found that for a majority of informed consumers, the choice between products labeled irradiated or pasteurized was driven by the effectiveness of the technology rather than the term used.

Original languageEnglish (US)
Number of pages4
Specialist publicationFood Technology
StatePublished - Nov 2002
Externally publishedYes

ASJC Scopus subject areas

  • Food Science
  • Chemistry(all)
  • Industrial and Manufacturing Engineering


Dive into the research topics of 'Influences on purchase of irradiated foods'. Together they form a unique fingerprint.

Cite this