Abstract
Programs intending to encourage the adoption of soy-based foods have fallen short of expectations. This issue of how unfamiliar, protein-rich foods can be introduced into diets was addressed during the rationing years of World War II when citizens were encouraged to incorporate protein-rich organ meats into their protein deficient diets. Unfortunately, most of the insights resulting from these efforts remained unpublished or in limited distribution. This article takes these recently released findings and uses them to show how the acceptance of soy-based foods can be facilitated.
Original language | English (US) |
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Pages (from-to) | 35-55 |
Number of pages | 21 |
Journal | Journal of International Food and Agribusiness Marketing |
Volume | 17 |
Issue number | 1 |
DOIs | |
State | Published - 2005 |
Keywords
- Consumer acceptance
- Food availability
- Frames of reference
- Gatekeepers
- Hedonism
- Social norms
- Soy foods
- Soy perception
ASJC Scopus subject areas
- Business and International Management
- Food Science
- Marketing