Increasing the acceptance of soy-based foods

Brian Wansink, Steven Sonka, Peter Goldsmith, Jorge Chiriboga, Nilgün Eren

Research output: Contribution to journalArticlepeer-review


Programs intending to encourage the adoption of soy-based foods have fallen short of expectations. This issue of how unfamiliar, protein-rich foods can be introduced into diets was addressed during the rationing years of World War II when citizens were encouraged to incorporate protein-rich organ meats into their protein deficient diets. Unfortunately, most of the insights resulting from these efforts remained unpublished or in limited distribution. This article takes these recently released findings and uses them to show how the acceptance of soy-based foods can be facilitated.

Original languageEnglish (US)
Pages (from-to)35-55
Number of pages21
JournalJournal of International Food and Agribusiness Marketing
Issue number1
StatePublished - 2005


  • Consumer acceptance
  • Food availability
  • Frames of reference
  • Gatekeepers
  • Hedonism
  • Social norms
  • Soy foods
  • Soy perception

ASJC Scopus subject areas

  • Business and International Management
  • Food Science
  • Marketing


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