Implicit Consumer Cognition

Research output: Chapter in Book/Report/Conference proceedingChapter


Outraged letters and editorials appeared in major magazines and newspapers; both the U.S. Congress and the Federal Communications Commission debated the legal and ethical implications of subliminal advertising. In June, 1958, American networks and the National Association of Broadcasters banned subliminal advertising. e best available evidence, however, suggested that subliminal advertising simply did not work. Vicary’s attempts to duplicate his claims under controlled conditions were unsuccessful, at best. In a June, 1962, interview in Advertising Age, Vicary admitted that his claim was fraudulent.

Original languageEnglish (US)
Title of host publicationHandbook of Consumer Psychology
PublisherTaylor and Francis
Number of pages28
ISBN (Electronic)9781136676215
ISBN (Print)9780805856033
StatePublished - Jan 1 2018

ASJC Scopus subject areas

  • Psychology(all)


Dive into the research topics of 'Implicit Consumer Cognition'. Together they form a unique fingerprint.

Cite this