Abstract

Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis.
In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.
Original languageEnglish (US)
Place of PublicationDurham, NC
PublisherDuke University Press
Number of pages432
ISBN (Print)9780822354185, 9780822354024
DOIs
StatePublished - Mar 2013

Fingerprint

1960s
Mad Men
Critical Race Theory
Debut
Psychoanalysis
Madison Avenue
Feminism
Drama
Cinematographer
Historicism
Consumerism
Cinema
Queer Theory
Art
Fictional Worlds
Fashion History
Viewer
Civil Rights
Aesthetics
TV Series

Cite this

Mad Men, Mad World : Sex, Politics, Style, and the 1960s. / Goodlad, Lauren M E (Editor); Kaganovsky, Lilya (Editor); Rushing, Robert A (Editor).

Durham, NC : Duke University Press, 2013. 432 p.

Research output: Book/ReportBook

Goodlad, Lauren M E (Editor) ; Kaganovsky, Lilya (Editor) ; Rushing, Robert A (Editor). / Mad Men, Mad World : Sex, Politics, Style, and the 1960s. Durham, NC : Duke University Press, 2013. 432 p.
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