If college students are appointment television viewers

Suzanne Pingree, Robert P. Hawkins, Jacqueline C. Bush Hitchon, Eileen Gilligan, Barry Radler, Leeann Kahlor, Bradley Gorham, Gudbjörg Hildur Kolbeins, Toni Schmidt, Prathana Kannaovakun

Research output: Contribution to journalArticlepeer-review


Whether television viewers are selective or passive has generally drawn its findings from two non-overlapping research traditions. Research showing little audience selectivity in aggregate audiences may stem from how the aggregate is defined-an idea pursued here with an examination of col lege student viewing. Results from a week of viewing show evidence of both structural and individual determination of selection. These results suggest additional qualifications on use of student samples for communication research.

Original languageEnglish (US)
Pages (from-to)446-463
Number of pages18
JournalJournal of Broadcasting and Electronic Media
Issue number3
StatePublished - 2001
Externally publishedYes

ASJC Scopus subject areas

  • Communication


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