Identity-based motivations and anticipated reckoning: Contributions to gift-giving theory from an identity-stripping context

Jill G. Klein, Tina M. Lowrey, Cele C. Otnes

Research output: Contribution to journalArticlepeer-review

Abstract

We utilize the Identity-Based Motivation (IBM) model to examine gift giving within the identity-stripping context of Nazi concentration camps, as reported in the memoirs of Holocaust survivors. By exploring gift giving in this crisis-laden context, we demonstrate the fundamental role gifts can play in reestablishing personal and social identities. In doing so, we provide insights into the motivations for giving that go beyond the existing paradigms that emphasize social exchange, economic exchange, or agapic giving. Further, we introduce the construct of anticipated reckoning, in which people self-regulate their behavior through an imagined future self whom they perceive to judge their current actions.

Original languageEnglish (US)
Pages (from-to)431-448
Number of pages18
JournalJournal of Consumer Psychology
Volume25
Issue number3
DOIs
StatePublished - Jul 1 2015

Keywords

  • Gift giving
  • Identity-Based Motivation
  • Personal identity
  • Social identity

ASJC Scopus subject areas

  • Applied Psychology
  • Marketing

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