How do moral values difer in Tweets on social movements?

Rezvaneh Rezapour, Priscilla Ferronato, Jana Diesner

Research output: Chapter in Book/Report/Conference proceedingConference contribution


In this paper, we analyze and compare the representation of social movements on social media from the perspective of morality. Following previous research, which found associations between morality, collective action, and social decision-making, we postulate that moral values are distinct across diferent movements since these movements represent moral values of those who support or oppose them. The result of our analysis of four movements as represented on Twiter (#BlackLivesMater, #WhiteLivesMater, #AllLivesMater, and #BlueLivesMater) reveal that #BlueLivesMater represents values such as Care, Harm, Loyalty, and Authority, while #WhiteLivesMater features Harm and Fairness. Moreover, we find that Harm is the most prominent moral value in all of our datasets. Our analysis provides a robust understanding of authors' moral stances, which contextualizes the influence of movements on people, and how these movements are perceived in society.

Original languageEnglish (US)
Title of host publicationCSCW 2019 Companion - Conference Companion Publication of the 2019 Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Number of pages5
ISBN (Electronic)9781450366922
StatePublished - Nov 9 2019
Event22nd ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2019 - Austin, United States
Duration: Nov 9 2019Nov 13 2019

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW


Conference22nd ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2019
Country/TerritoryUnited States


  • Moral foundations
  • Natural language processing
  • Social computing
  • Social media analysis
  • Social movements

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction


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