Highly Memorable Images Are More Readily Perceived

Image memorability, the likelihood that a person will remember a particular image, has been shown to be an intrinsic property of the image that is distinct from many other visual and cognitive features. Research thus far has not identified particular visual features that can sufficiently explain this intrinsic memorability, but one possibility is that more and less memorable images differ in their statistical regularity (i.e., how proto-typical or distinctive they are). Statistical regularity is known to affect detection time for images, such that stimuli with higher statistical regularity can be detected with shorter presentation directions. Therefore, in the present study, we probed whether memorability affects how quickly an image can be detected. High- and low-memorability images were presented in an intact/scrambled task wherein participants were asked to indicate whether they saw an intact image or noise, and we estimated the presentation duration necessary for participants to reach 70.7% accuracy. Across two experiments using different stimulus materials, we observed and then replicated that more memorable images are associated with shorter detection thresholds than those for less memorable images. The results support the idea that memorable stimuli may better match stored templates used for image perception and/or recognition.