This study aims to identify challenges in the AEC/FM industry that can potentially be addressed using research in data and information visualization. These challenges were recognized by: reviewing visualization techniques for addressing current challenges associated with decision-making tasks; studying the fit between visualization techniques and the decision-making tasks; identifying the gaps in knowledge of visualization techniques; and, finally, establishing a framework for measuring the domain requirements and the technology capabilities as a road map for domain-needs-driven development in the area of data and information visualization. The challenges associated with the current practice of project delivery and the limitations of the state-of-the-art visualization techniques in addressing these challenges are discussed. This paper presents where and how intuitive and effective visualization can address these challenges. It also suggests areas where researchers can apply visualization research to further improve existing processes.