@inbook{76977cd8226d4e59bf1b585d9ef1117b,
title = "God and Mammon: The Influence of Religiosity on Brand Connections",
author = "Rindfleisch, \{Aric P\} and Nancy Wong and Burroughs, \{James E.\}",
year = "2011",
month = jan,
day = "1",
doi = "10.4324/9780203863565",
language = "English (US)",
isbn = "9780203863565",
pages = "163--202",
editor = "Wuyts, \{Stefan H K\} and Dekimpe, \{Marnik G\} and Els Gijsbrechts and Pieters, \{F G M \}",
booktitle = "The Connected Customer",
publisher = "Taylor and Francis",
}