God and Mammon: The Influence of Religiosity on Brand Connections

Aric P Rindfleisch, Nancy Wong, James E. Burroughs

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Connected Customer
Subtitle of host publicationThe Changing Nature of Consumer and Business Markets
EditorsStefan H K Wuyts, Marnik G Dekimpe, Els Gijsbrechts, F G M Pieters
PublisherTaylor and Francis
Pages163-202
Number of pages40
ISBN (Print)9780203863565
DOIs
StatePublished - Jan 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Rindfleisch, A. P., Wong, N., & Burroughs, J. E. (2011). God and Mammon: The Influence of Religiosity on Brand Connections. In S. H. K. Wuyts, M. G. Dekimpe, E. Gijsbrechts, & F. G. M. Pieters (Eds.), The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. 163-202). Taylor and Francis. https://doi.org/10.4324/9780203863565