God and Mammon: The Influence of Religiosity on Brand Connections

Aric P Rindfleisch, Nancy Wong, James E. Burroughs

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Connected Customer
Subtitle of host publicationThe Changing Nature of Consumer and Business Markets
EditorsStefan H K Wuyts, Marnik G Dekimpe, Els Gijsbrechts, F G M Pieters
PublisherTaylor and Francis
Pages163-202
Number of pages40
ISBN (Print)9780203863565
DOIs
StatePublished - Jan 1 2011
Externally publishedYes

ASJC Scopus subject areas

  • Psychology(all)

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