Globalization, branding and multicultural consumer behaviour

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Routledge International Handbook of Consumer Psychology
Publisher	Taylor and Francis
Pages	41-58
Number of pages	18
ISBN (Electronic)	9781317539940
ISBN (Print)	9781315727448
State	Published - Nov 18 2016

ASJC Scopus subject areas

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title = "Globalization, branding and multicultural consumer behaviour",

author = "Torelli, {Carlos J.} and Mar{\'i}a Rodas",

year = "2016",

month = nov,

day = "18",

language = "English (US)",

isbn = "9781315727448",

pages = "41--58",

booktitle = "Routledge International Handbook of Consumer Psychology",

publisher = "Taylor and Francis",

}

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AU - Torelli, Carlos J.

AU - Rodas, María

PY - 2016/11/18

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BT - Routledge International Handbook of Consumer Psychology

PB - Taylor and Francis

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