Globalization, branding and multicultural consumer behaviour

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationRoutledge International Handbook of Consumer Psychology
PublisherTaylor and Francis
Number of pages18
ISBN (Electronic)9781317539940
ISBN (Print)9781315727448
StatePublished - Nov 18 2016

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting
  • General Psychology

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