@inbook{809de24aa70f40c983d260c4d6adb63d,
title = "Globalization, branding and multicultural consumer behaviour",
author = "Torelli, {Carlos J.} and Mar{\'i}a Rodas",
year = "2016",
month = nov,
doi = "10.4324/9781315727448-14",
language = "English (US)",
isbn = "9781138846494",
series = "Routledge International Handbooks",
publisher = "Routledge",
pages = "41--58",
editor = "Jansson-Boyd, {Cathrine V} and Zawisza, {Magdalena J}",
booktitle = "Routledge International Handbook of Consumer Psychology",
address = "United States",
}