Gift Giving: An Interdisciplinary Research Anthology

Research output: Book/Report/Conference proceedingBook


This book brings together twenty-one scholars from a variety of disciplines, including consumer behavior, communications, and sociology. The text explores the role of values in gift exchange and the influence of ethnic, generational, and subcultural differences. In these essays, gift-giving occasions are probed for their meanings.
Original languageEnglish (US)
Place of PublicationBowling Green, OH
PublisherPopular Press
ISBN (Print)9780879727055
StatePublished - 1996


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