Getting too personal: Reactance to highly personalized email solicitations

Tiffany Barnett White, Debra L. Zahay, Helge Thorbjørnsen, Sharon Shavitt

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Getting too personal: Reactance to highly personalized email solicitations'. Together they form a unique fingerprint.

Keyphrases

Computer Science

Social Sciences