Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

Cornelia C Otnes, Pauline Maclaran, Linda Tuncay Zayer

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Routledge Handbook on Consumption
Publisher	Routledge
State	Published - 2015

Library availability

@inbook{3ac9283abbce4e21b469e57b9c9760a2,

title = "Gender Research in Consumer Behavior: Evolution and Expansion of a Construct",

author = "Otnes, {Cornelia C} and Pauline Maclaran and Zayer, {Linda Tuncay}",

year = "2015",

language = "English (US)",

booktitle = "Routledge Handbook on Consumption",

publisher = "Routledge",

address = "United Kingdom",

}