Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

Cornelia C Otnes, Pauline Maclaran, Linda Tuncay Zayer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationRoutledge Handbook on Consumption
PublisherRoutledge
StatePublished - 2015

Cite this

Otnes, C. C., Maclaran, P., & Zayer, L. T. (2015). Gender Research in Consumer Behavior: Evolution and Expansion of a Construct. In Routledge Handbook on Consumption Routledge.