From Subsistence Marketplaces to Sustainable Marketplaces: A Bottom-Up Perspective on the Role of Business in Poverty Alleviation

Madhubalan Viswanathan, Srinivas Sridharan

Research output: Contribution to journalArticle

Abstract

The article focuses on a research regarding the benefits of the current trend of businesses to monetize the poor. It states that this move of business enterprises will transform subsistence marketplaces to sustainable marketplaces and presents a micro-level view on consumer and marketplace behavior, and small business owners. The research stresses on the role of social enterprises, government and businesses in addressing issues like poverty and sustainable marketplace.
Original languageEnglish (US)
JournalIvey Business Journal
Volume73
StatePublished - 2009

Keywords

  • CONSUMER behavior
  • MARKETPLACES
  • POOR people -- Services for
  • SMALL business
  • SOCIAL responsibility of business

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