From legacy to leverage

Laurence Chalip

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

There is growing interest in the means to use events strategically for social, economic, and/or environmental purposes. The necessary strategies and tactics are being honed, and the result is a proactive approach to event leverage that is a paradigm shift away from received foci on event impacts. The strategic leveraging of events also differs from typical legacy frameworks because the necessary alliances and policies for sustainable event leverage are not feasible if the responsibility remains with event organizers. Effective event leverage is also constrained by the short-term duration of events. In order to address this issue, event leverage needs to be formulated and implemented in the context of a portfolio of events. Further research is needed to better understand the opportunities, means, and constraints for event leverage.

Original languageEnglish (US)
Title of host publicationLeveraging Legacies from Sports Mega-Events
Subtitle of host publicationConcepts and Cases
PublisherPalgrave Macmillan
Pages2-12
Number of pages11
ISBN (Electronic)9781137371188
ISBN (Print)9781137371171
DOIs
StatePublished - Apr 17 2014

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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  • Cite this

    Chalip, L. (2014). From legacy to leverage. In Leveraging Legacies from Sports Mega-Events: Concepts and Cases (pp. 2-12). Palgrave Macmillan. https://doi.org/10.1057/9781137371188