Abstract
This chapter reports on implementing a transformative business analytics course integrating AI and AI literacy at Gies College of Business, University of Illinois, Urbana-Champaign (UIUC). The course employs a novel teaching approach using Mathematica integrated with AI functionalities, including a GPT-powered chatbot. This integration facilitates an innovative 'AI Mashup' method, enhancing students' ability to analyse diverse data types and produce compelling data narratives. Key course features include practical applications of computational recipes for complex analytics, interactive digital textbooks, and an emphasis on minimal coding for maximum functionality. Feedback from students indicates a high appreciation for the diverse applications enabled by powerful tools and the structured, beginner-friendly curriculum. The findings suggest that AI-integrated tools can enhance business analytics education by simplifying technical complexities and focusing on data storytelling, thereby preparing students more effectively for the digital economy's demands with increased AI literacy.
Original language | English (US) |
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Title of host publication | Effective Practices in AI Literacy Education |
Subtitle of host publication | Case Studies and Reflections |
Publisher | Emerald Group Publishing Ltd. |
Pages | 101-110 |
Number of pages | 10 |
ISBN (Electronic) | 9781836088523 |
ISBN (Print) | 9781836088530 |
DOIs | |
State | Published - Dec 2 2024 |
Keywords
- AI integration in education
- AI mashup
- Business analytics education
- Computational thinking
- Large language models
ASJC Scopus subject areas
- General Social Sciences