From brochures to videos to counseling: Exposure to HIV-prevention programs

Dolores Albarracín, Joshua Leeper, Allison Earl, Marta R. Durantini

Research output: Contribution to journalArticle

Abstract

This research tested the prediction that reading a preventive brochure leads people to watch a preventive video, and that watching this video in turn leads to an increase in the likelihood of participating in a preventive counseling session. A sample of men and women from a southeastern community in the United States was recruited for a general health survey with the objective of examining participation in HIV-prevention interventions. Unobtrusive measures of exposure to HIV-prevention brochures, an HIV-prevention video, and an HIV-prevention counseling session were obtained. Findings indicated that reading the brochures increased watching the video and that watching the video increased participation in the counseling session. The association between exposure to the video and exposure to the counseling was mediated by expectations that the counseling would be useful. Findings are discussed in terms of the need to ensure exposure to interventions to achieve intervention effectiveness.

Original languageEnglish (US)
Pages (from-to)354-362
Number of pages9
JournalAIDS and Behavior
Volume12
Issue number3
DOIs
StatePublished - May 1 2008
Externally publishedYes

Keywords

  • HIV prevention
  • Participation in health promotion programs
  • Selective exposure

ASJC Scopus subject areas

  • Social Psychology
  • Public Health, Environmental and Occupational Health
  • Infectious Diseases

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