Abstract
This chapter examines a hybrid form of national feature-film distribution used in the United States from the mid-1910s until at least the early 1920s: the franchise system. This system constituted a transitional model of film distribution that combined the features of the state rights system typically used for multi-reel features and the centralized release program used for short films. By combining the income and circulation benefits of state rights with the coordination, pricing, and branding advantages of program booking, franchising enabled feature distributors to build a national distribution network quickly and without significant capital investment. Through case studies of the Triangle Film Corporation and the First National Exhibitors' Circuit, this chapter details the advantages and disadvantages of the franchise system before it became a marginal practice used by Poverty Row distributors.
Original language | English (US) |
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Title of host publication | The Oxford Handbook of Silent Cinema |
Publisher | Oxford University Press |
Pages | 460-480 |
Number of pages | 21 |
ISBN (Electronic) | 9780190496715 |
ISBN (Print) | 9780190496692 |
DOIs | |
State | Published - Feb 22 2024 |
Keywords
- Film distribution
- First National
- Franchise
- State rights system
- Triangle film corporation
ASJC Scopus subject areas
- General Social Sciences