Foreword

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationOnline Consumer Behavior
Subtitle of host publicationTheory and Research in Social Media, Advertising, and E-tail
PublisherTaylor and Francis
Pagesix-xiv
ISBN (Print)9780203123911
DOIs
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Economics, Econometrics and Finance(all)

Cite this

Monroe, K. B. (2012). Foreword. In Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail (pp. ix-xiv). Taylor and Francis. https://doi.org/10.4324/9780203123911