Foreword

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationOnline Consumer Behavior
Subtitle of host publicationTheory and Research in Social Media, Advertising, and E-tail
PublisherTaylor and Francis
Pagesix-xiv
ISBN (Print)9780203123911
DOIs
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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