Original language | English (US) |
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Title of host publication | Online Consumer Behavior |
Subtitle of host publication | Theory and Research in Social Media, Advertising, and E-tail |
Publisher | Taylor and Francis |
Pages | ix-xiv |
ISBN (Print) | 9780203123911 |
DOIs | |
State | Published - Jan 1 2012 |
Externally published | Yes |
ASJC Scopus subject areas
- General Business, Management and Accounting
- General Economics, Econometrics and Finance