| Original language | English (US) |
|---|---|
| Title of host publication | Online Consumer Behavior |
| Subtitle of host publication | Theory and Research in Social Media, Advertising and E-tail |
| Publisher | Taylor and Francis |
| Pages | ix-xiii |
| ISBN (Electronic) | 9781136342226 |
| ISBN (Print) | 9781848729698 |
| State | Published - Jan 1 2012 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting