Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Original languageEnglish (US)
Title of host publicationOnline Consumer Behavior
Subtitle of host publicationTheory and Research in Social Media, Advertising and E-tail
PublisherTaylor and Francis
ISBN (Electronic)9781136342226
ISBN (Print)9781848729698
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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