Focus groups in new product development: Designers’ perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Focus groups
Subtitle of host publication	Supporting effective product development
Editors	J. Langford, Deana McDonagh
Place of Publication	New York
Publisher	Taylor and Francis
Pages	59-67
State	Published - Nov 14 2002

Library availability

Focus Groups: Supporting Effective Product Development
Langford, J. (Editor) & McDonagh, D. C. (Editor), Nov 14 2002, New York: Taylor and Francis. 240 p.
Research output: Book/Report/Conference proceeding › Book

@inbook{1c7ad887fe79412fa1f13e78568db436,

title = "Focus groups in new product development: Designers{\textquoteright} perspective",

author = "Anne Bruseberg and McDonagh, {Deana C}",

year = "2002",

month = nov,

day = "14",

language = "English (US)",

pages = "59--67",

editor = "J. Langford and Deana McDonagh",

booktitle = "Focus groups",

publisher = "Taylor and Francis",

}