Focus groups in new product development: Designers’ perspective

Anne Bruseberg, Deana C McDonagh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFocus groups
Subtitle of host publicationSupporting effective product development
EditorsJ. Langford, Deana McDonagh
Place of PublicationNew York
PublisherTaylor and Francis
StatePublished - Nov 14 2002

Research Output

Focus Groups: Supporting Effective Product Development

Langford, J. (ed.) & McDonagh, D. C. (ed.), Nov 14 2002, New York: Taylor and Francis. 240 p.

Research output: Book/ReportBook

  • Cite this

    Bruseberg, A., & McDonagh, D. C. (2002). Focus groups in new product development: Designers’ perspective. In J. Langford, & D. McDonagh (Eds.), Focus groups: Supporting effective product development (pp. 59-67). Taylor and Francis.