Focus groups in new product development: Designers’ perspective

Anne Bruseberg, Deana C McDonagh

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFocus groups
Subtitle of host publicationSupporting effective product development
EditorsJ. Langford, Deana McDonagh
Place of PublicationNew York
PublisherTaylor and Francis
Pages59-67
StatePublished - Nov 14 2002

Cite this

Bruseberg, A., & McDonagh, D. C. (2002). Focus groups in new product development: Designers’ perspective. In J. Langford, & D. McDonagh (Eds.), Focus groups: Supporting effective product development (pp. 59-67). Taylor and Francis.