Focus group tools

Deana C McDonagh, J. Langford

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFocus groups
Subtitle of host publicationSupporting effective product development
EditorsJ. Langford, Deana McDonagh
Place of PublicationNew York
PublisherTaylor and Francis
Publication statusPublished - Nov 14 2002

Cite this

McDonagh, D. C., & Langford, J. (2002). Focus group tools. In J. Langford, & D. McDonagh (Eds.), Focus groups: Supporting effective product development (pp. 166-218). New York: Taylor and Francis.