Five Strategies Internet Writers Use to “Continue the Conversation”

Research output: Contribution to journalArticlepeer-review


This article investigates the strategies web-writers develop when their audiences respond to them via textual participation. Focusing on three web-writers who want to “continue the conversation,” this article identifies five major strategies to accomplish this aim: (a) editing after production, (b) quotation, (c) question posing, (d) naming secondary writers, and (e) textual listening. Using the lens of writer-audience tension, I find that due to these web-writers’ perceptions of audience, one that is partially externalized via the website’s template, the term audience itself may not be a discrete concept, but a fluid, evolving, and recursive one, in other words, ongoing. These perceptions of audience reflect the unending nature of online texts and are exemplified by these five strategies.

Original languageEnglish (US)
Pages (from-to)396-425
Number of pages30
JournalWritten Communication
Issue number4
StatePublished - Oct 22 2015


  • Facebook forum writing
  • Internet audience
  • Internet templates
  • blogging
  • social media writing
  • textual participation
  • writing on Reddit

ASJC Scopus subject areas

  • Communication
  • Literature and Literary Theory


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