This study examines gender representation of news professionals within broadcast news. Using a gender model, the development of female news professionals is examined by looking at their relative representation across local and national news according to story length and type. Results show that the proportion of females is higher in local news segments of both "hard" (including war) and "soft" news than within national news segments. Further, an interaction between perceived age of the newscaster and story length suggests that younger women are seen more often in shorter news segments than more seasoned female newscasters.
ASJC Scopus subject areas