TY - JOUR
T1 - Feeling Vital by Watching Sport
T2 - The Roles of Team Identification and Stadium Attendance in Enhancing Subjective Vitality
AU - Yoshida, Masayuki
AU - Sato, Mikihiro
AU - Doyle, Jason
N1 - Funding Information:
This study was financially supported by a grant from the Japanese Society for the Promotion of Science (no. 17K13163). The authors thank Dr. Brian Gordon for his assistance with the survey questionnaire translation.
Publisher Copyright:
© 2023 Human Kinetics, Inc.
PY - 2023/7
Y1 - 2023/7
N2 - Subjective vitality is an important, yet understudied, indicator of eudaimonic well-being. People experience subjective vitality when they engage in need-satisfying activities. We investigate two sport consumption activities (stadium attendance and sport television viewing), team identification, and subjective vitality to understand how sport consumption mediates the impact of team identification on subjective vitality. Throughout a season, data were collected from local residents (n = 618) living within the franchise area of a Japanese professional baseball team. Structural equation modeling and bootstrapping mediation analysis showed that team identification exerted both a direct and an indirect effect via attendance frequency on subjective vitality. The proposed model and the findings offer new theoretical insights into the roles of subjective vitality, team identification, and stadium attendance in spectator sport. Consequently, sport teams can leverage these insights to intensify consumer experiences when people attend games, positively contributing to their well-being.
AB - Subjective vitality is an important, yet understudied, indicator of eudaimonic well-being. People experience subjective vitality when they engage in need-satisfying activities. We investigate two sport consumption activities (stadium attendance and sport television viewing), team identification, and subjective vitality to understand how sport consumption mediates the impact of team identification on subjective vitality. Throughout a season, data were collected from local residents (n = 618) living within the franchise area of a Japanese professional baseball team. Structural equation modeling and bootstrapping mediation analysis showed that team identification exerted both a direct and an indirect effect via attendance frequency on subjective vitality. The proposed model and the findings offer new theoretical insights into the roles of subjective vitality, team identification, and stadium attendance in spectator sport. Consequently, sport teams can leverage these insights to intensify consumer experiences when people attend games, positively contributing to their well-being.
KW - eudaimonic well-being
KW - health
KW - positive psychology
KW - spectators
KW - sport consumption
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U2 - 10.1123/jsm.2021-0174
DO - 10.1123/jsm.2021-0174
M3 - Article
AN - SCOPUS:85166415349
SN - 0888-4773
VL - 37
SP - 229
EP - 242
JO - Journal of Sport Management
JF - Journal of Sport Management
IS - 4
ER -