Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising

Keyphrases

• Ethics 100%
• Evaluative Conditioning 100%
• Pharmaceutical Advertising 100%
• Positive Emotions 66%
• Regulatory Response 33%
• Negative Emotions 33%
• Participant Views 33%
• Positive Image 33%
• Negative Image 33%
• Influenza 33%
• Direct-to-consumer Advertising 33%
• Experimental Social Psychology 33%
• Anti-influenza Drug 33%
• Drug Claims 33%

Psychology

• Social Psychology 100%
• Autonomy 100%
• Ethics 100%