Abstract
Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 52-68 |
| Number of pages | 17 |
| Journal | International Food and Agribusiness Management Review |
| Volume | 8 |
| Issue number | 3 |
| State | Published - Jul 2005 |
Keywords
- Buying behavior
- Farm size
- Marketing strategy
- Structural change
ASJC Scopus subject areas
- Food Science
- Business and International Management