Farmers of the future: Market segmentation and buying behavior

Michael Boehlje, Todd Doehring, Steve Sonka

Research output: Contribution to journalArticlepeer-review


Dramatic structural changes are occurring in U.S. and world agriculture. These changes have important implications for the customer base and marketing strategy of input supply manufacturers, distributors and retailers. The framework and model presented can and is being used to understand structural change in production agriculture on a global basis.

Original languageEnglish (US)
Pages (from-to)52-68
Number of pages17
JournalInternational Food and Agribusiness Management Review
Issue number3
StatePublished - Jul 2005


  • Buying behavior
  • Farm size
  • Marketing strategy
  • Structural change

ASJC Scopus subject areas

  • Food Science
  • Business and International Management


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