Fan Development Strategy: The Austin Wranglers' Game Plan

Stacy Warner, Laurence Chalip, Jules Woolf

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)309-330
Number of pages22
JournalSport Management Review
Volume11
Issue number3
DOIs
StatePublished - Nov 2008
Externally publishedYes

Keywords

  • Arena Football
  • consumer behaviour
  • sport development
  • sport marketing
  • strategy

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management Science and Operations Research
  • Marketing

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