Factors Influencing U.S. Consumers' Preference for Positively Versus Negatively Framed GM Food Symbols

Lulu Rodriguez, Supathida Kulpavaropas

Research output: Contribution to journalArticlepeer-review

Abstract

This study explores the factors that may have a bearing on consumers' preference for positively and negatively framed symbols on food products containing genetically modified ingredients. An online survey tested the influence of three categories of variables—individual cognitive-psychological attributes, media and information-related variables, and demographic characteristics—on consumers' preference for symbols that have been framed in a positive or negative way. The findings indicated that consumers' preference for positively framed symbols was determined by their objective knowledge of genetic modification, education, and income, while preference for negatively framed symbols was influenced by objective knowledge and exposure to food labels.

Original languageEnglish (US)
Pages (from-to)75-96
Number of pages22
JournalJournal of Agricultural and Food Information
Volume19
Issue number1
DOIs
StatePublished - Jan 2 2018

ASJC Scopus subject areas

  • Food Science
  • Agronomy and Crop Science
  • Information Systems and Management

Fingerprint Dive into the research topics of 'Factors Influencing U.S. Consumers' Preference for Positively Versus Negatively Framed GM Food Symbols'. Together they form a unique fingerprint.

Cite this