Exploring the link between masculinity and consumption

Linda Tuncay, Cele C. Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationBrick and Mortar Shopping in the 21st Century
EditorsTina Lowrey
PublisherPsychology Press
Pages153-169
Number of pages17
ISBN (Print)9780203809600
DOIs
StatePublished - Oct 24 2007

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Tuncay, L., & Otnes, C. C. (2007). Exploring the link between masculinity and consumption. In T. Lowrey (Ed.), Brick and Mortar Shopping in the 21st Century (pp. 153-169). Psychology Press. https://doi.org/10.4324/9780203809600