Exploring the link between masculinity and consumption

Linda Tuncay, Cele C. Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationBrick and Mortar Shopping in the 21st Century
EditorsTina Lowrey
PublisherPsychology Press
Number of pages17
ISBN (Print)9780203809600
StatePublished - Oct 24 2007

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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