Exploring the influence of media exposure and cultural values on Korean immigrants' advertising evaluations

Keyphrases

• Acculturation Process 25%
• Advertising Evaluation 100%
• Advertising Models 50%
• Asian Model 50%
• Attitude toward Advertising 50%
• Between-subjects Design 25%
• Cognitive Communication 25%
• Communication Accommodation Theory 25%
• Cultural Attitudes 25%
• Cultural Values 100%
• Exposure Value 100%
• Korean Immigrants 100%
• Mass Media 50%
• Mass Media Exposure 50%
• Media Exposure 100%
• Media Influence 100%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 25%
• Positive Evaluation 50%
• Print Advertising 25%
• Significant Relationship 25%
• Social Cognitive Theory 25%

Social Sciences

• Acculturation 25%
• Advertising 25%
• Cultural Factor 25%
• Cultural Values 100%
• Mass Media 100%
• Social Cognitive Theory 25%
• Structural Equation Modeling 25%

Arts and Humanities

• Acculturation 25%
• Cognitive Theory 25%
• Communication accommodation theory 25%
• Cultural Values 100%
• Structure 25%