Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun, Chang Dae Ham, Jae Hee Park

Research output: Contribution to journalArticlepeer-review

Fingerprint Dive into the research topics of 'Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents' Consumption Behaviors of Utilitarian versus Hedonic Products'. Together they form a unique fingerprint.

Business & Economics