Exploring the effects of packaging on consumer experience and purchase behaviour: insights from eye tracking and facial expressions on orange juice

Keyphrases

• Eye Tracking 100%
• Visual Attention 100%
• Facial Expression 100%
• Consumer Purchase 100%
• Orange Juice 100%
• Purchase Behavior 100%
• Consumer Experience 100%
• New Zealand 66%
• Logos 66%
• Evaluation Stages 66%
• Consumer Attention 66%
• Initial Interactions 66%
• Consumer Behaviour 66%
• Product Designer 33%
• Product Basis 33%
• Odds Ratio 33%
• Positive Emotions 33%
• Physical Features 33%
• Consumer Preferences 33%
• Product Evaluation 33%
• Fixation Index 33%
• Liking 33%
• Consumer Perception 33%
• Hedonic Liking 33%
• Nutritional Information 33%
• Purchase Intention 33%
• Product Perception 33%
• Juice Products 33%
• Product Identity 33%
• Explicit Emotion 33%
• Willingness to Buy 33%
• Attribute Label 33%
• Implicit Emotion 33%

Food Science

• Orange Juice 100%
• Nutrition Information 50%
• Juice Products 50%