Abstract
Mood boards offer a visual and sensorial channel of communication and inspiration for design research and development, which could be considered to be more logical and empathic within a design context than traditional verbo-centric approaches. This paper explores individuals' perceptions of images through a sample of mood boards. Gender was chosen as a bipolar attribute and was explored through the specific mood boards. A sample of 62 design students' responses was captured via a rating scale and key words. The paper reflects on the results obtained and attempts to translate findings into suggestions for other academic staff involved in undergraduate industrial design education.
Original language | English (US) |
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Pages (from-to) | 35-53 |
Number of pages | 19 |
Journal | Design Studies |
Volume | 26 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2005 |
Keywords
- Collaborative design
- Communication
- Design research
- Perception
- Product design
ASJC Scopus subject areas
- Computer Graphics and Computer-Aided Design
- Civil and Structural Engineering
- General Engineering