Exploring marketing targeted at youth in food stores

Diana S. Grigsby-Toussaint, Kristen Harrison, Michelle R. Nelson, Barbara H. Fiese, Mary J. Christoph

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Childhood obesity is a major public health problem in the USA, with youth at all stages of development at increasing risk (Health, 2008). Between 1976 and 2004, increases in overweight prevalence ranged from 5.0 % to 12.4 % for 2-to-5-year olds, 6.5 % to 17 % for 6-to-11-year olds, and 5.0 % to 17.6 % for 12-to-19-year olds (Ogden, Carroll, and, Flegal, 2008; Ogden et al., 2006; Ogden and Carroll, 2010). These statistics are particularly alarming as overweight youth disproportionately suffer from chronic conditions such as hypertension and diabetes, thus resulting in reduced quality of life at an early age (Anderson and Butcher, 2006). Overweight children are also at high risk for becoming overweight adults with the attendant comorbid conditions, including osteoarthritis and certain forms of cancer (Freedman, Dietz, Srinivasan, and Berenson, 1999; Dietz, 1998; Khaodhiar, McCowen, and Blackburn, 1999). As a consequence, a sense of urgency exists to disentangle the complex, multifactorial interactions between individual and environmental factors that lead to child weight imbalance and obesity (Johnson-Taylor and Everhart, 2006; Papas et al., 2007; Sallis and Glanz, 2006; Wang and Beydoun, 2007).

Original languageEnglish (US)
Title of host publicationAdvances in Communication Research to Reduce Childhood Obesity
PublisherSpringer New York
Pages317-340
Number of pages24
ISBN (Electronic)9781461455110
ISBN (Print)9781461455103
DOIs
StatePublished - Jan 1 2013

ASJC Scopus subject areas

  • Medicine(all)

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    Grigsby-Toussaint, D. S., Harrison, K., Nelson, M. R., Fiese, B. H., & Christoph, M. J. (2013). Exploring marketing targeted at youth in food stores. In Advances in Communication Research to Reduce Childhood Obesity (pp. 317-340). Springer New York. https://doi.org/10.1007/978-1-4614-5511-0