Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India

Michelle R. Nelson, Sameer Deshpande, Alexandra M. Vilela

Research output: Contribution to journalArticlepeer-review

Fingerprint Dive into the research topics of 'Exploring first- versus third-person perceptions of product placement influence on consumption and fashion in India'. Together they form a unique fingerprint.

Social Sciences

Business & Economics

Engineering & Materials Science