Exploring consumer response to "advergaming"

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Online Consumer Psychology
Subtitle of host publication	Understanding and Influencing Consumer Behavior in the Virtual World
Publisher	Lawrence Erlbaum Associates
Pages	156-182
Number of pages	27
ISBN (Print)	1410612694, 9781410612694
DOIs	https://doi.org/10.4324/9781410612694
State	Published - Jan 12 2005
Externally published	Yes

ASJC Scopus subject areas

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title = "Exploring consumer response to {"}advergaming{"}",

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