Exploring consumer response to "advergaming"

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationOnline Consumer Psychology
Subtitle of host publicationUnderstanding and Influencing Consumer Behavior in the Virtual World
PublisherLawrence Erlbaum Associates
Pages156-182
Number of pages27
ISBN (Print)1410612694, 9781410612694
DOIs
StatePublished - Jan 12 2005
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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