Millions of people exchange user-generated information through online social media (SM) services. The prevalence of SM use globally and its growing significance to the evolution of events has attracted the attention of the Army and other agencies charged with protecting national security interests. The information exchanged in SM sites and the networks of people who interact with these online communities can provide value to Army intelligence efforts. SM could facilitate the Military Decision Making Process by providing ongoing assessment of military actions from a local citizen perspective. Despite potential value, there are significant technological barriers to leveraging SM. SM collection and analysis are difficult in the dynamic SM environment and deception is a real concern. This paper introduces a credibility analysis approach and prototype fact-finding technology called the "Apollo Fact-finder" that mitigates the problem of inaccurate or falsified SM data. Apollo groups data into sets (or claims), corroborating specific observations, then iteratively assesses both claim and source credibility resulting in a ranking of claims by likelihood of occurrence. These credibility analysis approaches are discussed in the context of a conflict event, the Syrian civil war, and applied to tweets collected in the aftermath of the Syrian chemical weapons crisis.